A home-grown Indian lifestyle brand.
Nurture India is a home-grown Indian lifestyle brand born out of immense passion and zest for the handicrafts sector and a genuine attempt to bolster India’s artisan economy.
We started in 2018 from an extra room in my parents’ house, and today our products are shipped to over 20+ countries.
Our vision is to nurture India through its handicrafts while empowering artisanal talent and bringing thoughtfully designed products into homes around the world.
Our Journey
From a small beginning to homes around the world.
The beginning
Started from an extra room in my parents' house.
Growing the collection
Built a portfolio of thoughtfully designed products.
1000+ designs
A growing portfolio shaped around quality, design and Indian inspiration.
20+ countries
Nurture India products reaching homes around the world.
Why Nurture India?
Thoughtful designs, meaningful choices.
Thoughtfully Designed
Products that blend Indian craft with modern living.
Rooted in Indian Craft
Celebrating our rich craft heritage.
Made with Care
Quality, design and attention to detail in every piece.
Sustainability Matters
Conscious materials and responsible production.
Designed for Everyday Living
Beautiful, functional pieces for your home.
Empowering Artisans
Creating opportunities and supporting artisan communities.
Made by Hands. Made with Heritage.
Behind every piece is a story of skill, patience and craft. We work with artisans directly or with environmentally conscious manufacturing units to bring you home decor and lifestyle products that celebrate Indian craftsmanship in a contemporary way.
From Craft to Your Home
A journey of craft, design and everyday joy.
Craft
Indian craftsmanship and thoughtful making.
Design
Traditional inspiration interpreted for modern homes.
Your Home
Pieces that bring colour, character and joy into everyday spaces.
Creating Opportunities.
Empowering Women.
Nurture India aims to bring more women into the workforce and help create financial independence. Because nurturing India also means creating opportunities for the people who make it possible.
Building a More
Conscious Future
We are committed to sustainability and work with natural materials across all categories. Our products are sourced sustainably and our long-term goal is to reduce our carbon footprint and get recognised for our efforts.
A Note from Somya
Welcome to the Nurture India family. I am delighted to have your patronage and hope you love what we have meticulously designed for you. Thank you for joining hands with me in nurturing India together for we are here, because you are.
Founded
Countries shipped to
Thoughtfully designed products
Customers
Loved by Our Customers
Real homes. Real stories.
“Beautiful quality and exactly as shown. It looks amazing in my living room!”
Riya S.
“Absolutely love the craftsmanship. Such unique and elegant designs.”
Kavita M.
“The quality is excellent and the packaging was so thoughtful.”
Ananya P.
“The quality is excellent and the packaging was so thoughtful.”
Ananya P.
“The quality is excellent and the packaging was so thoughtful.”
Ananya P.
“The quality is excellent and the packaging was so thoughtful.”
Ananya P.
Explore Nurture India
Discover our collections and bring a little more character home.
